Lobster Rumble is New York City's annual lobster roll tasting event, drawing hundreds for a night of gluttony. I created the logo and style guide, which was then applied to a responsive website, banner ads, and social media graphics. For the night of the event I designed a program, directional signage, tote bags, and even DIY buttons. 24 different lobster rolls and an endless supply of booze, what’s not to love?

 
 
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